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Search Engines and Search Marketing

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Have you ever heard of the Google Doodle? Most people know what this is, however there are still a lot of people who have no clue what we are talking about here. If you do just a tiny bit of research you will soon discover that the Google Doodle is that image that you see when you go to use the Google search box. The first doodle began showing up in 1998. This is when Google co founders, Brin and Page, used their burning man doodle as a form of out of the office message. When they used that doodle people who knew them would know that they were at a festival in Nevada.

Google has grown tremendously over the years and is one of the most used search engines. They say that 92 percent of the people going online today start off using a search engine. In 2012, almost 90 percent of internet users were shopping and brows Read More

What A SEO Professional Does

Search engine ranking

Anyone who wants to work in SEO will be performing various search engine optimization tasks to help websites improve their search engine rankings. There aren’t any specific qualifications that you’ll need to have in order to work in the SEO field. In fact, you may be surprised to learn that a lot of the people who do work within this field have actually taken a lot of time to teach themselves everything that they know. Most of these people are self employed. However, if you want to work for a search engines optimization firm you may need to demonstrate that you do have experience with search engine optimization and they may also require you to have a degree related to the job, such as computer or information science.

Regardless of how you learn about SEO, you can expect to make a good living from this job. If you have less than two years of experience, then you can expect to earn anywhere from $40,000 to $60,000 per year. Once you have anywhere from three to five years of experience, you’ll be making anywhere up to $75,000. Anyone who has more than five years of experience, you can expect to make more than $75,000 a year.

While this is a lucrative job, it isn’t any easy job. This is because you’ll continually need to learn new things about SEO. You’ll soon discover that search engines such as Google don’t publicly disclose the algorithm that they use to determine where sites will rank within them. So, there are a lot of different strategies that you’ll need to know about. There are also a lot of different types of tasks that you’ll be doing, including submitting websites to social bookmarking sites such as Digg and Reddit. Of course, you’l also be responsible for enhancing a web page’s content to ensure that it includes targeted keywords and keyword phrases.

What should SEO reporting practices include

Internet marketing

Search engine optimization companies aim to take a website and get it high Google rankings results so that website will ultimately receive more web traffic, which will most likely translate into more sales and a better bottom line. So having a high search engine ranking is important to business, and SEO reporting will let a business know what the SEO is doing to ensure that this happens.

What a company should really concern itself with when reading SEO reporting stats, is how they are doing with Google. This is because Google currently receives between 65 and 70 percent of the search engine market share. That means 65 to 70 percent of people using search engine sites are using Google. That means it is very important to a business that their Google search engine ranking is as high as possible. And just how large of a company has Google become? Large enough that they use can rent goats to graze the grass on the front lawn. And they are quirky enough that their very first “doodle” on their front page depicted the Burning Man, which was an out of office message that the owners had gone to the festival.

So SEO reporting should be informing a business of how they are fairing within the rankings of Google, but why should a company even hire an SEO in the first place? Well, simply put, an SEO company can market a website to a larger audience for less money than if a company tried to do it in house. The inbound leads generated from SEOs alone are 61 percent less than any outbound lead, such as cold calling, and on the internet, many companies simply do not have the resources or know how to generate the kind of results that an SEO can.

One major way in which the difference between a company outsourcing an SEO company and trying to do its own marketing can be seen in the mobile device marketing industry. SEO companies have the know how and skill to effectively market a business on the ever increasing mobile market, whereas most businesses will not have the first deal of how to go about this. Nearly half of mobile users use their mobile devices to look up products and services, so it is an important market to utilize for a business. Successful SEO reporting will reflect this mobile market trend.

Take Advantage of the Power of Search Engines with a Great SEO Marketing Strategy

Online marketing

With the expansive digital marketplace of today, in which every month there are over 100 billion global searches conducted, a great SEO marketing strategy is not a luxury, but a necessity. For many businesses, simply getting individuals to visit their web site is difficult, and a great SEO marketing plan can help with that. Since organic click through generates higher rates than PPC click through by about 25 percent , optimizing a web site with well written content is one of the best ways to increase site traffic.

Google, the company whose lawns are mowed by rented grazing goats receivers between 65 and 70 percent of the internet search engine market share. This means that an SEO marketing strategy that can vastly increase site traffic and, hopefully, help a business build a larger customer base. Using SEO tools to improve Google rankings can do exactly that. Considering how important Google is the consumer market of today, this type of process is vastly important and great SEO marketing has the ability to make all the difference between a successful and failing company.

Although it might be difficult and time consuming, taking the time to implement proper a proper SEO marketing plan can go a long way towards building a better business. A good SEO marketing strategy will take into consideration not only those individuals who research products from their home or work desk, but also those who do it while on the go. Some 48 percent of mobile device users say that they use their product in order to look up product reviews or seek out promotions. Consequently, it is important for a business to take steps to make sure that their SEO marketing campaign is mobile and available to everyone, no matter how busy their schedule.

A strong web presence and great Seo marketing campaign are nearly necessities with the expansive growth of the digital marketplace. Now, more than ever, individuals are using search engines and mobile devices to find products and promotions that either entertain them or somehow make life easier. Whatever the case, businesses are doing themselves a disservice by not trying to take advantage of this with quality SEO marketing strategies. But if they do, it can go a long way towards increasing site traffic and building a larger, more loyal customer base.

Living in Internet Nation

Internet marketing

The internet has affected almost every aspect of business and personal communications since its large scale adoption in the 1990s. The growth of broadband connections in households and offices across the globe has lead to the birth of the connected consumer and a more global economy. The internet is in many ways, an open door for knowledge and information. A user simply needs to use a search engine and type a term to be presented with hundreds of page results with related content.

The way people look and find information has been forever altered by the internet, search engines and in turn, search engine optimization. Instead of heading to a library for a book or using a phonebook, people go to their computers. Adult internet users will research products online and 40 percent will take their search one level further by following up on social media networks. It is increasingly important that brands and e commerce sites. Wondering what SEO means and how it works? SEO is building and maintaining content on a website that is current and relevant to your site and to potential customers of your site. SEO uses targeted keywords that are based upon analytical research of potential and current users of your site. A site that is well optimized has the best chance of showing up on the early rankings of a Google search. It has been reported that 42 percent of internet users click the top ranking organic search result. In the competitive internet marketplace, the right SEO tools and strategies can be the difference between a good search engine ranking.

With the new wave of mobile internet users and smartphones, search engine rankings and mobile friendly websites are even more crucial. When consumers are out shopping or looking for a restaurant or specific product, 65 percent of mobile internet users use their phone or tablet for searching. It remains to be seen to what extent mobile internet use and smartphone adoption rates will affect the way businesses and brands run their websites. But if the past few years are any indication to how quickly the internet landscape can change, it looks like we are in for an exciting future.