In the modern day and age, the World Wide Web has literally taken over the way people do business. Before the Internet became the omnipresence that it is in our daily lives today, a business would have to implement several strategies of marketing in order to effectively spread the word about themselves. They might try tactics such as having strategically placed billboards along the sides of roads and highways, creating commercials to be aired on television and the radio, or paying to have ads printed in magazines and newspapers. Though these methods are still used quite often today, technology, particularly the ways of the World Wide Web, has begun to force them towards obscurity.
Online marketing is now the way businesses of all sizes are looking to promote themselves. For example, even shopping is done nearly just as much if not more online than it is in person, making it a necessity for businesses to have online versions of their stores. In 2012, the number of Internet users that shopped online using mobile devices such as cellphones or computer tablets reached over 70 million.
Businesses and companies need a strong web presence in order to not just succeed, but to even survive these days. Many Internet users discover companies and businesses through the use of search engines such as Google. Google is one such company that has become incredibly successful over the years, obviously with a lot of online marketing. And being the most used search engine site was still not enough of a web presence for Google, which is why the company continues to expand to social media as well. On February 26th, 2009, Google sent out its first tweet, which was binary code for I’m feeling lucky. And many Google users are feeling lucky when they perform a search as studies show that 42 percent of people using a search engine click on the top ranking organic result that appears. This is why many businesses desire to be the top ranking result for any search engine searches that could pertain to them.
For businesses that wish to have better search engine rankings, SEO marketing is an available option. SEO marketing, or search engine optimization marketing provides clients with custom created content containing keywords or phrases that will help them rank higher in search results. SEO marketing has proven to be successful as 57 percent of B2B marketers claim that it has the largest influence on their lead generation. SEO Marketing has also shown that companies that blog have 434 percent more indexed pages, which in turn results in more leads.