Meet the Knights of the 21st Century

Google is the gatekeeper of the internet. If the web were a castle, Google would be both guard and king when it comes to search engine optimization (SEO) marketing. If Google is the guard and king of the digital castle, then what does that make SEO resellers? Most likely the knights. Those who wield online marketing help to protect the “kingdom” of small business.

Google owns between 65 and 70 percent of the total internet market share…hence, the king. It is Seo marketing that must work within the laws that Google lays out in the form of algorithms. SEO marketers and analysts research the algorithms regularly in order to find out how to best raise the websites of small businesses up to the top of the search results page.

SEO is so crucial when it comes to generating leads because most people use search engines to research products. Almost half (48 percent) of mobile device users claim that they look up product reviews and seek out promotions using their device.

Optimizing the position of a link on Google is the most cost effective means of generating leads as well. SEO costs 61 percent less than outbound leads, such as cold calling. The days of telemarketing have come to an end.

Most people ignore paid ads when they are browsing websites on search engines. This is why organically optimized links receive 25 percent higher conversion rates than pay per click advertised link. This is partly due to the fact that people trust organic links more because they assume that the company has earned their way to the top slot on Google.

In 2012, over 88 percent of people aged 14 and up researched a product online. Approximately 40 percent of these individuals followed up on social media in order to request further information before making a purchase. This is why a company who outsources SEO and maintains an active social media presence is a company that makes much more money.