75 percent of people who actively make use of search engines will never scroll further than the first SERP and if you want your website to be in this coveted space, then you need to start thinking about how internet marketing can help your business. Between seven and eight out of ten people using search engines will avoid sponsored results in favor of natural ones instead and you can help your company to be part of the results that people are looking for by hiring a professional to implement SEO. You will see that by working with experts, you can have a program that will ultimately give your company the visibility online that it has been lacking.
In terms of search engines, it is Google that holds about two thirds of the market share and this means above all else, you should be concerned about your Google rankings. Since leads that get generated by Seo marketing anywhere will typically have a 14.6 percent close rate which towers above outbound leads at 1.7 percent , you will find that focusing your efforts on Google above other search engines, you can compound this idea even more. The right professionals can show you how use these techniques to your advantage in order to ultimately further your goals.
While search engines dictate that organic click through will great a 25 percent higher conversion rate than PPC click through, there is no reason that you cannot explore both concepts when you are trying to market your business. In fact, you will find that with professional assistance, you can use several internet based marketing concepts to further your goals. This way, you will enjoy a well rounded program that will help your company to be ever more prosperous.
As your rankings in the various search engines climb, so will the prestige of your business. This is good news because it means that you will have a lot more people showing interest in your company. Moreover, you will be able to start a campaign of growth and expansion based on all of the buzz that you will ultimately generate.
When it is all said and done, you will wind up with all sorts of new customers showing interest in your business. This is significant because it is likely that those customers would not have found you any other way besides through online techniques. In the end, this will help your business to be stronger than ever.