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Search Marketing Techniques

Internet marketing

Last year in 2011, eCommerce sales reached a total of $200 billion. New studies show internet users not paying much attention to paid advertisements, which means the majority of eCommerce sales were driven by organic search results. Search marketing techniques all focus on how to obtain an excellent organic position in major search engines like Google. 80 percent of internet users say they click organic links in search engines and never even pay attention to paid advertisements. Therefore, the importance of search marketing should never be underestimated. Search marketing firms are offering the solutions that website owners need to compete online.

Search engine optimization is the best way to obtain an impressive organic position for certain keyword searches in search engines. Outsourcing SEO is the only way that website owners can compete against competitors who outsource their web optimization needs. Increasing online sales with search marketing is a process that requires more than one individual in order to make a positive difference. SEO firms hire teams of writers, link buildings, and campaign managers to produce growth for their clients. A single person is not capable of competing against teams when it comes to implementing search engine optimization strategies.

In addition to SEO, search marketing also involves social media. Less than one third of businesses outsource their social media marketing needs. Those who are engaged with social media spend time tracking fans and followers. In fact, 94 percent of social media marketers track fans and followers. SEO leads have a higher close rate than outbound leads. In fact, SEO leads generate a 14.6 percent close rate, while outbound leads only generate a 1.7 percent close rate. Therefore, search marketing and using major search engines as traffic generating tools are needed for online success. Finding reputable search marketing firms requires research and patience.

Living in Internet Nation

Internet marketing

The internet has affected almost every aspect of business and personal communications since its large scale adoption in the 1990s. The growth of broadband connections in households and offices across the globe has lead to the birth of the connected consumer and a more global economy. The internet is in many ways, an open door for knowledge and information. A user simply needs to use a search engine and type a term to be presented with hundreds of page results with related content.

The way people look and find information has been forever altered by the internet, search engines and in turn, search engine optimization. Instead of heading to a library for a book or using a phonebook, people go to their computers. Adult internet users will research products online and 40 percent will take their search one level further by following up on social media networks. It is increasingly important that brands and e commerce sites. Wondering what SEO means and how it works? SEO is building and maintaining content on a website that is current and relevant to your site and to potential customers of your site. SEO uses targeted keywords that are based upon analytical research of potential and current users of your site. A site that is well optimized has the best chance of showing up on the early rankings of a Google search. It has been reported that 42 percent of internet users click the top ranking organic search result. In the competitive internet marketplace, the right SEO tools and strategies can be the difference between a good search engine ranking.

With the new wave of mobile internet users and smartphones, search engine rankings and mobile friendly websites are even more crucial. When consumers are out shopping or looking for a restaurant or specific product, 65 percent of mobile internet users use their phone or tablet for searching. It remains to be seen to what extent mobile internet use and smartphone adoption rates will affect the way businesses and brands run their websites. But if the past few years are any indication to how quickly the internet landscape can change, it looks like we are in for an exciting future.