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Internet Marketing Strategies

Search engine ranking

According to online retailers and service providers, close to 40 percent of all of customers come from search. Therefore, internet marketing is an integral part of running a business. Important aspects of internet marketing include SEO, social media marketing, and web design. Blogging is also a very important part of internet marketing. Companies that blog have 434 percent more indexed pages, resulting in more leads.

SEO, or Search Engine Optimization, is particularly important. Over half (58 percent ) of consumers start researching a product or service by using a search engine, much higher than those who visit company websites (24 percent ) or inquire via social media platforms (18 percent ). Three quarters of people who perform an Internet search find what they are looking for on the first SERP (search engine result page). Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. Furthermore it is also important that a website appear in organic rankings. 79 percent of search engine users say they almost always click on natural search results, while 80 percent of search engine users say they rarely or never click on the sponsored search results. SEO is also a highly effective form of marketing.

It is important to note that Google rankings are especially important in regards to internet marketing and SEO, as Google receives between 65 percent and 70 percent of the Internet search engine market share. Interestingly, Google’s company headquarters’ lawns are mowed by goats, which they rent from a grazing company.

However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider outsourcing to an Seo service company or an SEO service firm, through SEO reseller options. Furthermore, you might also look into social media reseller plans. Social media reseller plans are becoming increasingly common. 30 percent of businesses outsource at least a portion of their social media marketing, up from 28 percent in 2011. Social media is an increasingly important component of online marketing, so social media reseller plans can be a great option. Look into social media reseller and SEO reseller programs to boost your company’s online visibility.

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