If you use the right SEO tools then it can help you to better shape your presence online. 57 percent of B2B marketers who were surveyed responded that search engine optimization had the most significant influence on their lead generation, and with very good reason. Google generates billions of dollars annually for businesses across the globe, and with well over a billion searches being performed on a monthly basis all over the world, using SEO tools may be one of the most important parts of making sure that your internet campaign is where you need it to be. Both B2B and consumer focused businesses need to know that their SEO is effective, especially when Google commands roughly 70 percent of the internet search engine market share. With numbers that large, you would be mistaken if you do not do what you could to make sure that you were getting the right visibility on the search engine.
Using SEO tools can show you more about the site that you are using, or the network, as well as point out different areas where you may be able to further optimize your content to get the best results. Inbound leads, like those that are provided by SEO, cost 61 percent less than outbound leads and methods, such as the much dreaded cold calling method. SEO works, and SEO tools helps it to work better when they are applied properly. There is an ever expanding market of users, both of desktops and mobile devices, that your website could be reaching at any given time. In fact, nearly half of those who use mobile devices look up product reviews or otherwise search for promotions on products that services that interest them. With that in mind, your Google rankings are going to be extremely important as even more mobile device users come online this year.
With 65 percent of mobile users on the internet using their smartphone to find local businesses, you also cannot afford to ignore SEO if you are a small business owner. Internet marketing is the way of the present and of the future moving forward, so unless you want to get stuck in the past, you need to have the right marketing solution and tools in place to get the attention of consumers who may be interested in your products. Search for the right SEO reporting and other tools, and it will make a difference.