Last year in 2011, eCommerce sales reached a total of $200 billion. New studies show internet users not paying much attention to paid advertisements, which means the majority of eCommerce sales were driven by organic search results. Search marketing techniques all focus on how to obtain an excellent organic position in major search engines like Google. 80 percent of internet users say they click organic links in search engines and never even pay attention to paid advertisements. Therefore, the importance of search marketing should never be underestimated. Search marketing firms are offering the solutions that website owners need to compete online.
Search engine optimization is the best way to obtain an impressive organic position for certain keyword searches in search engines. Outsourcing SEO is the only way that website owners can compete against competitors who outsource their web optimization needs. Increasing online sales with search marketing is a process that requires more than one individual in order to make a positive difference. SEO firms hire teams of writers, link buildings, and campaign managers to produce growth for their clients. A single person is not capable of competing against teams when it comes to implementing search engine optimization strategies.
In addition to SEO, search marketing also involves social media. Less than one third of businesses outsource their social media marketing needs. Those who are engaged with social media spend time tracking fans and followers. In fact, 94 percent of social media marketers track fans and followers. SEO leads have a higher close rate than outbound leads. In fact, SEO leads generate a 14.6 percent close rate, while outbound leads only generate a 1.7 percent close rate. Therefore, search marketing and using major search engines as traffic generating tools are needed for online success. Finding reputable search marketing firms requires research and patience.