Digital marketing is a field that is flush with competition. It literally seems like a new search engine marketing company is springing up every day. White labeled SEO can help to keep your agency relevant and give you the opportunity to offer more services to your clients.
A lot of businesses struggle with finding the balance between workload capabilities and expanding their service offerings. 
Marketing firms have found the perfect balance with white labeled SEO. SEO reseller plans allow you to expand your business without having to worry about expanding your team.
Things Fall Through the Cracks When You Expand Without Support
Every small business owner knows you cannot put all your eggs in one basket. You need to have multiple streams of income. 
Of course, creating those streams is where the real challenge lies. You cannot take on too much work without the right support because then other services start to feel the impact. This can equate to unhappy or unsatisfied clients.
An SEO reseller plan can help you to expand your services without the risk of letting other projects fall to the wayside. An SEO reseller program is an easy option for any firm that wants to up its services but does not want to have to absorb the costs of hiring an in-house team.
How Does It Work?
White labeled SEO is so-called because the agency that provides the SEO does not brand it as their own. 
You get professionally written SEO that you can rebrand as you see fit. For example, your client owns a car dealership, you need content that will drive traffic to their site. You get white labeled content from your partner, rebrand it as your own, and then resell it to the client with the car dealership at a substantial gain.
Some agencies are attributing their SEO reseller program partnership with generating about 30% of their overall revenue. Why does a reseller program work to expand your services? Here are some reasons:
- You do not have to dedicate any manpower to the partnership. SEO white label does not require you to hire any more people, nor does it require that you dedicate any HR resources to the partnership.
- It is a very affordable option.
- You and your team can stay focused on other services.
White labeled SEO is really a win-win situation for any small business that wants to expand their services but does not want to do it at the risk of reducing the quality of their other services. 
With this type of program, you can stay focused on your core business responsibilities, creativity, and client satisfaction.
If you want to expand your business safely, you should be looking for an SEO reseller plan that is in line with your business goals.