Internet marketing has come a long way. White label SEO has also come a long way. 
If you are new to the idea of outsource SEO, there are some white label basics you need to know. The right white label SEO program can change how you are doing business for the better.
Partnering with a white label SEO agency is one of the easiest moves to make to improve your digital marketing revenue streams. If you are starting from scratch getting the basics down about white label and how it works can be the best place to start.
What is White Label?
White label SEO is SEO content that is not “branded” it comes with a “white label” so that you can brand it as your own. 
While it is not completely generic SEO, it can easily be adjusted to your specific brand needs.
The transactions between you and your partner white label SEO agency are confidential. That means no one must know that you outsource SEO. You acquire the content through an agreement with the reseller program, and that content becomes your property.
The Reseller Plans
Before we can delve into the details of how reseller plans work, we must address the difference between private label programs and white label programs. 
Private label programs give you more control over the creation of the content. White label programs give you less control.
Which program is better for you? That answer really depends on what you plan on doing with the SEO, and whether you have an established brand that you want to keep in line with. If your goal is to resell the SEO as your own, then white label is a good option. 
If you need the SEO for your brand then you may want to consider a more personalized approach through a private label.
Ultimately the point is you have options. Outsourcing SEO through a white label program can come with a lot of flexibility. 
The plans can be scaled to fit your needs on a month-to-month basis. You can have as much or as little control over the content as you need, and you can take advantage of state-of-the-art SEO tools without having to make a huge investment.
Connecting with an outsourcing SEO company that offers a wide range of solutions can help you to find the support that you need to start generating that revenue.